Gert Boyle, ‘One Tough Mother’ who led Columbia Sportswear, dies at 95 – OregonLive

“It was the blind leading the blind, honestly,”Tim Boyle says. As the bad concepts stacked up, sales plunged 30 percent. Gert cussed. Columbia Sportswear had $600,000 in sales in 1971, the year following Neal Boyle’s death. Hall-of-Fame moments, it turns out.

” There would be no Columbia without Gert Boyle, “said state Sen. Betsy Johnson D-Scappoose, a veteran friend. Neither had actually skimmed the sensual schlock, so Boyle asked Tymchuk for a quick book review. Hall-of-Fame moments, it turns out.

from WordPress https://ift.tt/2JMBLmA