Kim Kardashian Wests Beauty Co. Sued by Competitor Over Trade Secrets – TMZ

Exclusive Kim Kardashian West’s makeup line is on the edge of giving up a gold mine of beauty tricks to another cosmetics business … or at least that’s what one company fears.

“area”:” permalink”, “name “:”text_block”‘readability =”29″ >KKW Beauty is being taken legal action against by Seed Beauty, a company that declares there’s a concrete threat KKW will divulge Seed’s metaphorical secret sauce … if Kim’s company gets bought out.

According to docs, gotten by TMZ, Seed Beauty states it went through this with Kylie Jenner’s old parent company, King Kylie, back in 2016 when Seed used its important trade secrets to grow that brand … which was gotten by Coty in 2019. In the suit, Seed states it alerted Kylie not to disclose trade secrets throughout that offer, however didn’t get much reassurance.

Now, with Coty apparently on the brink of acquiring Kim’s charm line, Seed Beauty says it’s once again deathly afraid Coty, the competition, will get Seed’s valuable intel from KKW.

SB declares it started working with KKW Beauty about a year after it began dealing with Kylie Cosmetics. Now, Seed Beauty is asking the judge for an injunction obstructing KKW from revealing its trade secrets and business practices to Coty … and other damages.

‘s makeup line is on the verge of providing up a treasure trove of beauty tricks to another cosmetics company … or at least that’s what one business fears.

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